If youve written numerous articles, you can make use of them to further promote yourself and your business, e-zine or website.

You might re-utilize your old articles by transforming them into another form of promotional tool.

And one way to re-utilize them is by turning them into e-mail courses. By doing so, youll be able to offer a new item that will help you establish your credibility as a business owner, e-zine publisher or internet page owner.

Even though you will build use of old articles, you will not be offering a re-hash.

Why? Because once you transform your old articles and gather them together to form an email course, you add a more focused learning dimension to them. For this, youre able to create a new and efficient branding tool.

So how do you do it? In a nutshell:

1. Gather all your articles and find a common theme among them. If youve written a number of articles aimed for beginning online business owners, these articles might build up one email course. Your email course can be a short one (2-4 articles) or a long one (5 or more).

2. When youve identified a common theme, arrange your articles in a certain way that provides some sort of logic or flow to them.

3. Assign one article as one e mail module or follow up. If youre using 4 articles, your e-mail course would consist of 4 modules or follow ups.

4. Take a great look at each article. Does it look like you may weave the activities within lessons or will it require you to separate the lessons from the assignments -- understanding first (your re-written article) and then hands-on activities or tests after?

5. Do your articles use the you voice? If not, re-write as if youre telling your friend a story. Do your articles sound formal? Even though youre teaching something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.

6. Include additional resources at the finish of each module or follow up. These resources could be online references and researches, and even more intensive lessons.

7. Proofread.

8. Insert your promotional texts in the initial , middle or end of each module or follow up. However, do not overdo this. People who will request your e-mail course are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable instructions in your electronic mail course. Put worth over the content of your e mail course first and your workshop takers will trust you and believe in your expertise.

9. Put your electronic mail course on autoresponder and set the instant each module or follow up will be sent. You can make use of costless or fee-based autoresponders.

Before you announce your email course, test and re-test it thoroughly. When youre certain everything is fine, go ahead and announce it.