Article branding has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to make use of article advertising in their repertoire. For myself, I make use of article selling exclusively to drive traffic to my internet site and to contruct business.

Because of its sudden popularity, some misconceptions exist about the reasons why someone would engage in article advertising. (To be sure, article marketing has always been popular and in make use of , but only of late has it really hit the mainstream.)

For example, you have read that the most important reason you should incorporate article promoting into your selling arsenal is because, in article promoting, you have the potential to build hundreds, if not thousands, of backlinks to your page . As you know, solid backlinks are what drive many of the search engine spiders. That is, if your web site links appears contextually (i.e., not in a hyperlink farm) on someone elses site, you are generally rewarded for that in terms of search positioning.

Thus, the more articles you submit to article sites, and the more your articles are reprinted from an articles page onto another site, the more backlinks you get. Certain article submission software programs even allow a provision for you to alter your resource box so search engines do not ponder your articles to be backlink spamming.

But this is not the real reason you should be branding with articles. There is a far more important reason: To establish yourself as an expert. Everyones business service a niche, even internet marketers (that, in itself, is the niche). While the backlinks are great for your website , whats more important is that a reader of your article, whether they found the article through a search, at an articles site, or in someone elses ezine (who reprinted your article), reads your opinion and your understanding of your business topic/niche.

Think about it: In the real world, when you positive need a service, who do you want to buy from? The service provider who looks like an expert and has been around for a long time, or the one working out of his garage with used and dirty equipment? If you positive need a how-to book on building a deck, do you buy one by an author just out of high school with no credibility, or do you buy one by an author who has his own deck-building TV show and has published three other books on the subject? In both cases, you probably buy from the expert.

This is the real reason you should be selling with articles. Backlinks are nice , but it is more important that you establish yourself as an expert, as the go-to human in your area of business.