So how do you find everybody who are willing to pay for information? What is that hungry niche sell ?

Thats actually two questions. But you can not get the answer to the first without knowing the second. According to Wikapedia niche advertising is: the process of finding small but potentially profitable market segments and designing custom-made products for them.

Niche branding is a process. You find small but potentially profitable segments. Then you develope products for them.

A process is not immediate. Its not overnight. It doesnt come on the wings of a dove. It is work, it takes time and it is profitable. It is NOT an idea that you have first. It is research first, idea second.

Had I understood that concept when I first started I would not have written one of my e-books. It took me 3 years to write it. I developed a web page and never sold a thing. Do not contruct that mistake. Learn from mine!

Research for the beginner is a painstaking process. It doesnt take hours but it does take confidence. You will find your market. There are plenty out there. Dont get discouraged by a disappointment. It is only a disappointment and not the end of your e-book career.

First you research. Make a list of all of the things that interest you or that is a problem for you or a problem for your Aunt Jane, Uncle Charles or best friend/neighbor. Make a list of all of the things youd love to understand more about. Make that list at least 30 items.

A grand rule of thumb is that people will pay for understanding that will help them contruct more money (or get out of debt), look/feel better (from a problem they already have) or help to solve any other problem they already have. The trend here is that the person already has a problem and they need to solve it.

People are not likely to pay for data that will prevent a problem. I heard one Internet Marketer say that only 20% of all the people will pay to prevent a problem. Go after the other 80% - its much more profitable.

There are great search tools on the Internet to find a target advertise and determine if many people are paying. Start at Amazon and click under books. Search the NY Times Best Seller lists for topics that might interest you. These topics already interest John. Q. Public.

Then take your list of 30 or so topics you develop and go to http://www.inventory.overture.com. Input search words about those topics. This tool will tell you how many all the people used that keyword in the past month on Yahoo! You can then multiply that number by 2.5 to 3 to get the actual search number across Yahoo! and Google (the two biggest engines).

Once you have a topic that is returning numbers between 750-1000 on the Overture tool you will look down the list of other keywords that Overture returns. If some of the top topics add the word "fr*e" - such as "fr*e crochet patterns" then many people are most likely not paying for this understanding. Move on.

Narrow your field to three topics that you may either write about with a bit of research or about which you want to learn more. Then head off to Google and search for those topics. Check out your competition. What are they selling? Are they selling or giving away the understanding?

You might also check out the number of products many people are paying for at PayPal. Go to the bottom of the page and click on shops. Search for similar products to the e-book you want to produce. The number sign after the name of the product is the number sold through PayPal since the owner of that item started getting Paypal.

Can you produce a item that is better, answers more questions and gives a different solution? That is your niche!

Very important: Know what questions your market is asking.

Go to Yahoo! and search in the Groups category for all the people who absolutely need your information. Find out what questions they are asking. Visit forums in your target advertise or utilize a flycatcher page.

Produce a item that answers those questions and you will not be selling - they will be buying what they asked for!