Even more important,

YOU NEED PRODUCT IDEAS THAT SELL.

To locate products that sell online, you absolutely need to understand what all the people already want to buy.

The single biggest cause of failure when writing non-fiction books, booklets, ebooks or any other information-based product is a poor choice of idea or item.

Its no doubt this is the main issue for anyone wanting to become an entrepreneur, there are all kinds of twists along the roadway that might lead you to THINK you have a high-demand idea.

For example, you are NOT part of a given niche market, yet you see evidence that there are a dazzling many people searching for data on a particular topic. BUT - it turns out they would not be willing to PAY for this information, its either not important enough to them OR its too elegant to find the information elsewhere.

So, what do you do?

How do you really get to the bottom of demand?

Its easier than you think - find out what all the people DO want to purchase data on.

Heres how.

Fire up your web browser and head one over to:

http://inventory.overture.com

IMPORTANT SIDEBAR:

Overture is severely limiting access to its keyword research tool - by far I have had the best success with a tool called Wordtracker - you might see it over at:
http://www.highertrustmarketing.com/part/wordtracker

Now, instead of searching for a particular topic, plug in these search terms and have fun looking at the results:

"How To"
"Learn To"
"Tutorial"
"Advice"
"More Information About"
"Tips"
"How Do I"

See what Im taking at?

These are the terms many people use online when they are specifically searching for information on a topic - as opposed to some other aspect about it.

For example, when you perform a search on "How To", you will find among the top results:

"How To Knit"
"How To Tie and Tie"
"How To Draw"
"How To Cook A Turkey"
"How To Play Poker"

Bet you wouldnt have thought THESE are the topics people are  already hungry for information now would you?

Want to test your idea?

Record the numbers you get from either Overture or Wordtracker on top 10 results from searches recommended above.

Then, search for "How To [Insert Your Topic" and note the comparable number of searches. Are you anywhere close to the top 10, top 50, etc