A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers.

In fact, Microsofts plans to add RSS to the new version of their Internet Explorer and Longhorn operating system means that RSS will become mainstream very soon.

How can publishing your ezine in RSS profit you?

By using RSS to publish your ezine, youll be able to completely bypass the electronic mail filters that cause many ezines to lose their profitability.

Youll also be able to have complete control over your ezines content, creating your messages much more successful because you wont have to worry about your ezine getting blocked.

In addition, youll never lose subscribers due to them changing e-mail addresses.

As long as your readers continue to subscribe to your feed, theyll continue to get your RSS ezine, regardless of which
electronic mail they utilize.

Now, the key to building a successful RSS ezine is making available your readers with valuable content.

First and foremost, your readers are going to want useful, informative content from you, and by giving them what they want, you will be on your way to:

a)more sales of your products
b)more commissions when you recommend your affiliate programs, and
c)more repeat ad sales, because you will have a very responsive subscriber base.

An excellent way for you to add your own winning content to your ezine is to write articles on the topic your ezine covers.

Through your articles youll be able to:

- build up your readers trust in you.
- increase your status as an expert in your field.
- add your own unique voice and style to your ezine.
- successfully promote your business through your resource box at the end of all your articles.

In addition to writing your own articles, you may ask your readers to send you their articles, or you could publish "free of price to reprint" articles in your ezine.

Some article writers also contruct their articles available to their affiliates to earn commissions.

You simply join their affiliate program and then publish their articles with your affiliate hyperlink in the resource box.

By doing this, you will be able to easily increase your commissions.

And if you have an affiliate program, you may also use this strategy to get more new affiliates that will successfully promote your businesses products and add to your bottom line.