That said, I do not and will not follow the lead of those whose sites earn only through Google Adsense.

What happens when their Adsense accounts are shut down by Google? It does happen, and theyre left scrambling to replace lost income!

Dont believe me?

Try clicking on your own sites Google Adsense links once or twice and see how fast Google shuts down your Adsense account. (No, dont really do that!)

Does it make sense to build an entire site around financial products to contruct a few bucks on Adsense clicks, when you might earn up to $40 for a completed credit card application?

Not to me, it doesnt.

I use Google Adsense to supplement my affiliate income, not replace it.

Basically, it comes down to assessment of worth . Value for you, and worth for your visitors.

Sites that monetize only with Adsense arent taking real assessment of value from their sites real estate.

Too, its important to me that my visitors find understanding of worth to them on my sites, and I do that by offering balanced product reviews and articles on the related topic.

If after reading my material, theyre not interested in the merchandise offerings, then perhaps theyll see an Adwords ad that captures their interest.

Placing Google Adsense on your site is a strategy that will put funds in your pockets even if your visitors dont buy.

However, in the identical way you positive need to be smart about choosing lucrative affiliate programs, you also want to do your homework when monetizing topics with Adsense.

For example, I was recently re-reading some acquired skill about under-represented niche topics with huge markets.

One of the topics suggested as a winner was snakes.

I found that hard to believe, so I did my own research.

The term snakes had 152,857 searches at Overture and its partners in January, so yes, thats a pretty sizeable interest in snakes.

OK, but whos your sell ? Kids looking for snake pictures for a school project? People who want to buy snakes? Someone who desire to visit Snake River?

What are you going to sell? Snakes? The game, Snake? A $10 book on which you make a 15% commission? A $60 poster from allposters.com on which you earn a 30% commission seemed to be the best bet, but how many people want to pay $60 for snake posters?

To me, thats not enough interest or commission potential to contruct a site around snakes.

So, what about incorporating Adsense to boost potential profitability?

Well, search Google for snakes. See what comes up in the Google Adwords column?

NOTHING!

If you want to monetize with Adsense, you have to pick topics whose Adwords advertisers spend mega-bucks per click.

How do you figure out what those topics are?

Easy!

If you havent already done so, open up a Google Adwords account and create a new campaign. Add a list of keywords (one niche topic at a instant), then click on estimate traffic. The resulting page will show you the average cost per click for each keyword.

Make note of the most expensive words in that list and optimize your pages for those phrases.

THATs how youll really profit with Google Adsense.

Warning! Warning! Warning!

Once you find a lucrative topic that is projected to cost you $36,987.57 per day, dont lose your memory to pause that campaign, or delete it altogether! :-)